Brand & Agency Sources on Analog Trends in Campaign Briefs

There is a lot being written and talked about this craving for analogue and people wanting more friction, but I want to know if this is actually making its way into briefs and if so how. Also, what are some of the tangible ideas knocking around in pitches. I'd like to speak to both brands on what they are asking for and agencies on what they are responding to. DM me #Journorequest