Brand Strategists & Personal-Brand Owners - Define Brand

We talk a lot about brands. Of brands. On brands. With brands. YET, WHAT IS A BRAND? For an article I'm looking for definitions, quotes and perspectives on what a brand is. *chances are hight your get a personal brand placement Gordon Euchler Henrik Niehus Christian Bihn Isabelle Schnellbuegel Franziska Duerl Magnus Höltke Maximilian Weigl Vinzenz Rösch Oliver Loh Achim Schauerte Alessandro Panella Matthew Moran