Brand Teams & Agencies - Campaigns Beyond Press Releases

🚨Marketing & PR friends: I want to hear about the campaigns you're proud of! I'm working on a new series for my LinkedIn and Substack newsletter (that has almost 6,000 subscribers!),Blurring The Lines, that goes behind the scenes of brand and product campaigns. I want to talk to the people who actually made the work happen: brand teams, agencies, creative leads, social teams, comms teams and everyone in between, to unpack: 🤔 Where the idea came from 🤔 How the strategy evolved 🤔 What happened behind the scenes 🤔 How different teams worked together 🤔 What worked (and what didn't) 🤔 The results 🤔 What other marketers and communicators can learn from it I'm especially interested in campaigns where there's a storybeyond the press release or case study. Maybe you took an unexpected risk. Had to sell an ambitious idea internally. Changed course halfway through. Built something across earned, social, creators and experiential. Or learned something that completely changed how you approached the work. It doesn't need to be a Cannes winner or a massive national campaign. I care more aboutthe strategy and lessons behind the work. If you worked on something you think I should cover, I'm opening up submissions from bothbrand and agency teams. ➡️ Submit it here: https://lnkd.in/gNtYJihW Tagging a couple of my agency friends: Bruno Solari, Eleanor Bonner, Elliot Tomaeno, Jacob Duarte, Jason Harris, Jenna Glynn, Lindsay Harris, Mary Ann Schoppman, Shara Seigel, Tory Edelman. And if there's a campaign you didn't work on but would love to see me unpack, drop it in the comments. 👇 #Advertising #Communications #Creativity #Marketing