CMOs & Customer Experience Leaders - Industries Excelling in Engagement

Question for the CMOs and customer experience leaders in here: What industries do you think are getting customer engagement right? Who's going deeper than just delighting people and is earning the kind of trust that brings them back? I'm writing about this in this week's Experience Shift: about what hospitality, restaurants, and luxury retail have figured out that most SaaS teams haven't. The short version: showing up at the right moment, in the right way, and getting out of the way when you're not needed. Would love to hear your examples, so drop what you're thinking in the comments. I'll work the best ones into a future edition. Read my full thoughts on what hospitality gets right.