Exhibiting Cannabis Brands - Booth Interviews Home Grower Questions

Two years ago I stopped thinking of my store as a store that also posts, and started building it as a media operation that happens to have a retail floor. MJBiz has selected Green Zone Media as an official Content Creator for MJBizCon 2026, December 1 to 4 in Las Vegas. Here's why that matters to me, and why it isn't just a badge. I own an independent grow shop in Worcester, Massachusetts. Customers walk in with a real problem. We work through it at the counter. The questions growers ask at a retail counter are worth answering at scale. MJBizCon is the largest B2B cannabis show in the country, and most of what happens on that floor is built for operators running facilities, not for the person running a few plants at home. My job there is translation. I'll be doing booth interviews with the brands whose products actually reach that grower, and asking them the questions a serious home grower would ask if they had the badge. Media first. Not sponsor first. Brands come out of these conversations looking like experts, because that's the only version that holds up. If you're exhibiting and you think your product belongs in that conversation, send me a message. I'm only doing so many of these, and the good ones start with a conversation before Vegas. And if you're going, code MJCC13 takes 20 percent off your pass. — Joe