The world definitely needed another podcast.
So naturally, we made one. ποΈ
You're welcome.
Okay but seriously, I'm thrilled to announce that The Missing Ingredient Podcast is launching later this month!
After a decade of working with food and beverage brands at every stage of growth, I've had hundreds of conversations with founders, marketers, and operators about what it actually takes to scale in this industry. The wins, the failures, the pivots and emotions nobody talks about. I figured it was time to stop keeping those conversations private.
This podcast is about the real stories behind building and scaling food & beverage brands β from startup to scale, from $0 to $100M and everything in between. We're diving into brand strategy, product development, distribution, fundraising, marketing, and the messy middle that doesn't make it into the case studies.
We've already recorded some incredible conversations with guests like:
WavenDean Fernandes β Brand Activation Director at TIG Brands
Jake Ahles β Founder of Morel Creative
Aubrea Alford β Founder of Starflower Marketing
Jeff Smith β CEO/Co-founder of JS2 PR
Sonya Patel β Founder & CEO of PUR Spices
Nikki Peyraud & Alexander Deleuse β Co-Founders of BOTH / AND
β¦and many more on the way.
Shout out to the team at Rise25 who is helping with the production and distribution behind the scenes.
The show will be available on YouTube, Apple Podcasts, Spotify, and all major podcast platforms.
We're actively looking for guests. If you're a founder, marketer, operator, or leader in the food & beverage space and you have a story worth sharing, I want to hear from you!
Reach out to me directly or tag someone in the comments who you think would be a great guest.
Stay tuned. We'll start dropping episodes in the coming weeks. π