Food Founders & Retailers - Why New Ideas Fail to Scale

I have two things I need your help with First, I am writing a white paper on what stops new ideas scaling in food. Not just new products and brands, but new businesses, technologies, partnerships, reformulation, supply chain ideas and better ways of working inside large organisations. A lot of good ideas fail for reasons that have nothing to do with the quality of the idea - I want to understand this better. The paper is drawing on 30+ perspectives. I'm now looking for a small number of deeper conversations with people who've seen this first hand. Founders, retailers, manufacturers, investors, operators. Who should I speak to? Second, I want to speak at more events and with more teams. The sessions I enjoy most are the ones where a team is wrestling with a real decision and needs a clearer view of what's changing, what matters, and what to do next. Waitrose said a recent session turned “a complex topic into a clear, compelling narrative” and that attendees “walked away brimming with insight and clarity.” I want to do more of that. Who should I meet? All help appreciated!