Hilton Franchisees - Perspectives On Asset-Light Deal With YOTEL
π In this week's upcoming edition of "The Franchise Playbook by Joe Tagliente", we will be taking a look at Hilton's deal with YOTEL and why it is turning heads β and raising temperatures.
Hilton just signed an exclusive "asset light" franchise agreement with YOTEL. Translation: YOTEL gets Hilton's brand credibility and distribution network without the costly obligations traditional franchisees carry β think multi-million dollar property improvement plans.
Some franchisees are furious. Others see it as a smart play to capture younger, tech-savvy travelers.
Where do you stand?
π If you're a Hilton franchisee, I want to hear from you. DM me β all conversations are strictly confidential.
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