Posted 10 days ago

Hilton Franchisees - Perspectives On Asset-Light Deal With YOTEL

πŸ“‹ In this week's upcoming edition of "The Franchise Playbook by Joe Tagliente", we will be taking a look at Hilton's deal with YOTEL and why it is turning heads β€” and raising temperatures. Hilton just signed an exclusive "asset light" franchise agreement with YOTEL. Translation: YOTEL gets Hilton's brand credibility and distribution network without the costly obligations traditional franchisees carry β€” think multi-million dollar property improvement plans. Some franchisees are furious. Others see it as a smart play to capture younger, tech-savvy travelers. Where do you stand? πŸ‘‰ If you're a Hilton franchisee, I want to hear from you. DM me β€” all conversations are strictly confidential. #FranchisePlaybook #HiltonHotels #YOTEL #HotelFranchise #Franchising #Hospitality #HotelIndustry #FranchiseeRights
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