Historians & Distillery Leaders on Whiskey Industry Upheaval - Bourbon Plus Magazine
Hey LinkedIn, I’m working on a feature for Bourbon Plus Magazine exploring the recent boom, subsequent reckoning, and potential rebirth of the whiskey/bourbon industry.
I’m seeking commentary from:
--Historians who can speak about previous whisky boom-bust cycles (Prohibition; Whiskey Loch, etc.)
--Distillery owners and senior leaders navigating today’s challenges and exploring new directions
--Industry experts who track market trends in bourbon and whiskey
--Representatives from distilleries navigating today’s challenges and exploring new directions
Topics I’m interested in discussing include:
--Assessment of the current state of the bourbon market: boom, correction, or something bigger
--Factors driving recent distillery bankruptcies and restructuring, including overexpansion and debt
--Historical parallels, especially lessons from past spirits industry downturns like the 1980s “Whisky Loch”
--Changing consumer behaviors and the impact of non-alcoholic and alternative beverages
--Innovation and adaptation efforts within the industry—new products, marketing, and strategies
--Investment opportunities and risks related to distressed assets and collectible bottles
--Outlook on the industry’s future, including potential regulatory changes
If you or someone you recommend would be open to a brief interview or to provide commentary, I’d love to talk.
#sourcerequest #bourbon #whiskey #bylines #article #helpareporter #journorequest #pressopportunity
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