Marketing Data Experts for searchbug.com Strategy Insights Feature

I’m looking for expert insights on the role of data in modern marketing. Specifically, how businesses today are using data to shape marketing strategies, improve personalization, optimize campaigns, and gain deeper customer insights. The ideal contributors will be marketing professionals, data strategists, or business leaders who have direct, hands-on experience in leveraging data for marketing impact. I’m especially interested in actionable insights and real-world examples rather than generic advice. Please keep quotes between 100–200 words. Be sure to include your full name, title, and company for proper attribution.