Modern Art PR Expert on TikTok Impact for Pronthego.com

What role does TikTok and short videos play in shaping modern art PR campaigns? Media link: https://www.youtube.com/watch?v=OQDR0VifDXg Today short videos like TikTok’s are reshaping how artists choose to promote their artwork, portfolio and brand as the traditional methods of promotions are not as effective anymore. Platforms like Tiktok or Instagram Reels and Youtube stories allow artists and creators to share their authentic, behind-the-scenes content, join viral trends to boost visibility and connect directly with their audiences. Seeing one’s creative process that simply the result changes the way one perceives an artwork and maybe even increases appreciation. By showing their personality to the world in a more casual and unofficial way they become more relatable and engaging. They manage to reach new audiences, spark conversations and most of all drive sales. What is the most fascinating about that is that there is no need for a traditional/ live gallery or marketing team. In The Art Coaching Club Podcast, this one artist shares how she used TikTok to grow their following but most of all share their artwork directly through the app. An example such as this one emphasizes how effective authentic, behind-the-scenes and personal content can be in building a brand. But two questions arise, how can artists strike a balance between media trends and staying true to their artistic style? And is TikTok and social media platforms becoming essential for emerging artists to gain recognition, or is it just a passing trend?