Posted in last 7 days

PR & Growth Experts on NYFW Shift for pronthego.com

This week marks one of the fashion industry's biggest events: New York Fashion Week. What was once a glamorous and coveted event is now struggling to match European counterparts in terms of cohesion and prestige. With its declining participation from major designers, NYFW has come up with a creative solution to bring new designers to the stage. In partnership with the CFDA, NYFW is rolling out a reimagined fashion week taking place in stages, aiming to make venues more accessible to designers, creating a free network of venues allowing designers to showcase their work and pool resources. With consumers losing interest in luxury brands, NYFW is shifting to accommodate consumers' tastes and use its platform for fresh ideas and innovation. There is now an opening in the market for emerging fashion entrepreneurs to showcase their unique work and gain more visibility. QUESTIONS FOR PR AND GROWTH EXPERTS: How might fashion entrepreneurs leverage this shift in NYFW and maximize their audience reach? Should emerging brands focus on targeting niche audiences or aim for larger audiences, as seen in NYFW? Reference links: https://cfda.com/news/cfda-supports-launch-of-kfn-at-new-york-fashion-week/ https://ww.fashionnetwork.com/news/New-york-fashion-week-opens-this-week-amid-fragmented-luxury-backdrop,1762015.html
pronthego.com logopronthego.com
Sourcee Logo

Brought to you by Sourcee

We find journo requests from across the web and deliver them directly to your inbox.

We Monitor the Web for Journo Requests

Loading...