PR & Growth Experts on NYFW Shift for pronthego.com
This week marks one of the fashion industry's
biggest events: New York Fashion Week. What was once a glamorous
and coveted event is now struggling to match European
counterparts in terms of cohesion and prestige. With its
declining participation from major designers, NYFW has come up
with a creative solution to bring new designers to the stage. In
partnership with the CFDA, NYFW is rolling out a reimagined
fashion week taking place in stages, aiming to make venues more
accessible to designers, creating a free network of venues
allowing designers to showcase their work and pool resources.
With consumers losing interest in luxury brands, NYFW is shifting
to accommodate consumers' tastes and use its platform for fresh
ideas and innovation. There is now an opening in the market for
emerging fashion entrepreneurs to showcase their unique work and
gain more visibility.
QUESTIONS FOR PR AND GROWTH EXPERTS: How might fashion
entrepreneurs leverage this shift in NYFW and maximize their
audience reach? Should emerging brands focus on targeting niche
audiences or aim for larger audiences, as seen in NYFW?
Reference links:
https://cfda.com/news/cfda-supports-launch-of-kfn-at-new-york-fashion-week/
https://ww.fashionnetwork.com/news/New-york-fashion-week-opens-this-week-amid-fragmented-luxury-backdrop,1762015.html
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