South Korea Scotch Whisky Experts - Post-2022 Highball Craze

If you’re familiar with the market for Scotch whisky in South Korea [ 한국의 스카치 위스키 시장 ], please can you get in touch — either by commenting below or sending me a private message? I’m keen to speak to anyone who knows the ROK market for whisky, and can comment on the post-2022 “whisky craze” (largely based on a surge in the popularity of highballs, though also involving single malts), and whether this is sustainable. #JournoRequest Photo shows a Teacher’s promotion in Korean convenience store chain GS25. Kang Solbin, liquor team merchandiser at GS25진접진벌점, said: “In times of high inflation, customers are looking for reasonably priced alcoholic beverages with guaranteed quality.”