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Modern Art PR Expert on TikTok Impact for Pronthego.com

What role does TikTok and short videos play in shaping modern art PR campaigns? Media link: https://www.youtube.com/watch?v=OQDR0VifDXg Today short videos like TikTok’s are reshaping how artists choose to promote their artwork, portfolio and brand as the traditional methods of promotions are not as effective anymore. Platforms like Tiktok or Instagram Reels and Youtube stories allow artists and creators to share their authentic, behind-the-scenes content, join viral trends to boost visibility and connect directly with their audiences. Seeing one’s creative process that simply the result changes the way one perceives an artwork and maybe even increases appreciation. By showing their personality to the world in a more casual and unofficial way they become more relatable and engaging. They manage to reach new audiences, spark conversations and most of all drive sales. What is the most fascinating about that is that there is no need for a traditional/ live gallery or marketing team. In The Art Coaching Club Podcast, this one artist shares how she used TikTok to grow their following but most of all share their artwork directly through the app. An example such as this one emphasizes how effective authentic, behind-the-scenes and personal content can be in building a brand. But two questions arise, how can artists strike a balance between media trends and staying true to their artistic style? And is TikTok and social media platforms becoming essential for emerging artists to gain recognition, or is it just a passing trend?

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PR & Growth Experts on NYFW Shift for pronthego.com

This week marks one of the fashion industry's biggest events: New York Fashion Week. What was once a glamorous and coveted event is now struggling to match European counterparts in terms of cohesion and prestige. With its declining participation from major designers, NYFW has come up with a creative solution to bring new designers to the stage. In partnership with the CFDA, NYFW is rolling out a reimagined fashion week taking place in stages, aiming to make venues more accessible to designers, creating a free network of venues allowing designers to showcase their work and pool resources. With consumers losing interest in luxury brands, NYFW is shifting to accommodate consumers' tastes and use its platform for fresh ideas and innovation. There is now an opening in the market for emerging fashion entrepreneurs to showcase their unique work and gain more visibility. QUESTIONS FOR PR AND GROWTH EXPERTS: How might fashion entrepreneurs leverage this shift in NYFW and maximize their audience reach? Should emerging brands focus on targeting niche audiences or aim for larger audiences, as seen in NYFW? Reference links: https://cfda.com/news/cfda-supports-launch-of-kfn-at-new-york-fashion-week/ https://ww.fashionnetwork.com/news/New-york-fashion-week-opens-this-week-amid-fragmented-luxury-backdrop,1762015.html

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PR & Growth Experts on Fashion Brand Strategies at Major Tennis Events - pronthego.com

Traditionally, a show of strength, endurance, and sportsmanship, tennis tournaments such as the US Open have transformed into showcases for the latest fashion trends. Recently, the tennis world has become flooded with influencers and celebrities alike buying tickets not just for tennis but to debut their style at the largest tennis events of the year, such as the French Open, Wimbledon, the US Open, and Indian Wells. These tennis tournaments have become an extension of the runway, acting as an opportunity for the fashion world to showcase designs and style in the stands. Even players are placing a larger emphasis on individual style, expressing their fashion sense on and off the court, often starring in luxury fashion campaigns. What started out as a sporting event, tennis has become deeply intertwined with fashion, evolving into a highly sought-after event where sports and style intersect. QUESTIONS FOR PR AND GROWTH EXPERTS: How can fashion entrepreneurs align themselves with these major tennis tournaments to gain visibility, and are there opportunities for them to collaborate with players or influencers? For smaller brands, what are some effective PR tips to use during these highly publicized events, such as social media campaigns? Reference links: https://www.tiktok.com/@ https://www.tiktok.com/@ https://www.tiktok.com/@ https://www.tiktok.com/@

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PR & Growth Experts on Food Festival Impact for Startup Brands - pronthego.com

Spending time outside, connecting with friends and family, and trying new foods—the perfect outing. With the weather cooling down and the holidays right around the corner, food festivals and markets are happening in cities worldwide, showcasing new food and beverage companies, iconic cuisine that reflects the cultural landscape, and innovation in the food and beverage industry. For startup food and beverage companies, this means the opportunity to present your creation to a wide, local demographic, which can transform into your newest and most loyal consumers. Not only can local food festivals allow small businesses to grow their consumer base, but they also promote networking and connections with top contenders in your local food scene. PR and growth experts: How can startup food and beverage companies make an everlasting impact on attendees of food festivals? What steps should be taken by startup food and beverage companies to prepare for food festivals/markets? How can small food and beverage companies build brand loyalty through short interactions with potential consumers? Where can startup food and beverage companies find resources to be a part of food festivals? Reference Links: Taste of Chicago Festival Instagram Reel: https://www.instagram.com/reel/CloYKOm6Z/?utmsource=igwebcopylink&igsh=MzRlODBiNWFlZA== Foodie Land TikTok: https://www.tiktok.com/t/ZP8BwUHNS/ * Good Vibe Market Vendor Instagram Reel: https://www.instagram.com/reel/DJ-awYEyhIP/?utmsource=igwebcopylink&igsh=MzRlODBiNWFlZA==

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Fashion Designers for PR On The Go Interview Series

CALLING ALL FASHION DESIGNERS: Join our Fashion Designer interview series! 👠 Gain exposure for you or your brand by submitting your interview for a feature: https://t.co/5qNRUBw1q0 PR ON THE GO has become the fastest-growing PR resource for creatives and startups. The

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Travel PR & Growth Experts on Holiday Guide Timing for pronthego.com

It is no secret that planning a trip is rarely spontaneous; travelers spend months deliberating between destinations, tracking plane ticket prices, deciding where to stay, and what to do. As a result, travel companies must anticipate what travelers will be interested in well in advance, making now an essential time for travel entrepreneurs to start preparing for the fast-approaching winter holidays. To stay ahead of the holiday travel buzz, travel companies must lean on PR tactics and start publicizing destinations for the perfect holiday experiences and pitching unique experiences or packages that double as an unforgettable holiday gift. The anticipation of the holiday rush is a perfect opportunity for travel entrepreneurs to stand out and promote their services and experiences to gain visibility and connect with travelers. Questions for PR and growth experts: How important is timing when it comes to being included in travel and gift guides, and how can smaller travel businesses get in sync with the editorial calendar? With so much buzz around the holidays, what narratives are most compelling with consumers? Are they drawn to ideas such as stress-free planning, experience-based gifts, or creating unforgettable memories?

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