Agency Experts & Brand Clients on Paid vs Organic Social for Campaign

I’m writing a piece for Campaign magazine exploring the social landscape: is organic social on the decline while paid for social ads are on the ascent? Looking at implications for brands, agencies & strategies. Particularly welcome comment from agencies who can put me in touch with brand clients to comment. Also interested in good research on this topic Comment, dm or email [email redacted] if you’re an expert & can help 😊 #journorequest