Alcobev Marketers & Bartenders in India - Alcohol Trends & Branding
I’m currently working on my year-long research project on how alcohol consumption trends are evolving in India — and how brands are shaping (and capitalizing on) this shift.
The focus is on things like:
– the rise of experiential drinking
– premiumization (hello gin & craft spirits)
– changing consumer segments (especially women & Gen Z)
– and how all of this translates into branding, marketing, and ultimately revenue
As part of my research, I’m looking to speak with:
– professionals working in alcobev (consumer insights, brand/marketing roles, strategy)
– bartenders & mixologists from well-known bars across India who see these trends play out in real time
If you’re someone working in this space — or can connect me to someone who is — I’d really appreciate it. Even a short 15–20 min conversation would be incredibly valuable.
Would love to learn from you and build some meaningful insights around this space ✨
Please feel free to comment or DM!
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