ANZ Game Devs - Marketing Tactics Beyond Steam Wishlists & Reddit Ads

Media opp: I’m looking to talk to ANZ game devs for a feature next week about anything interesting or unique they are doing to market their game outside the usual — Steam wishlists, content creator campaigns and reddit ads. Thousands of games launch on Steam every year, most follow the same playbook. So I’m keen to hear if anyone is thinking outside of the box here. Have two examples already, hunting for more. Feel free to flick me an email ([email redacted]) or drop me a comment below. (May be a tiny bit slow to reply due to timezones!) Thanks in advance!