Bank & Credit Union Card Execs - New Card Activation 90-Day Tactics

Hey bank and credit union card execs 👋 If your bank or credit union is getting new credit cards activated and used in the first 90 days, I’d like to hear how you’re doing it. I'm working on a piece for The Financial Brand on the activation window, when cardmember habits are set. Too many new cards end up sitting in a drawer after approval, and the first few months decide whether a card becomes the one someone reaches for first. I'm looking at welcome offers, digital wallet prompts, and outreach in the first few weeks, plus how teams measure early engagement before a card goes dormant. If you work on card activation or portfolio marketing at a bank or credit union, I would like to hear from you. Send me a DM this week if you are open to sharing what your team does in the first 90 days.