Banking Loyalty & Rewards Experts Needed for The Financial Brand

PLS SHARE ARE YOU AN EXPERT IN BANKING CUSTOMER LOYALTY, OR KNOW SOMEONE WHO IS? I'm working on another The Financial Brand piece, this time about loyalty and rewards, and I'm looking for expert commentary once more. Abstract: Traditional loyalty mechanisms (interest rate incentives and rewards programs) are losing effectiveness as differentiators. Today's customers demonstrate greater retention with institutions that reduce friction, enhance security, and deliver proactive financial guidance. This piece analyzes emerging loyalty frameworks driven by artificial intelligence, protective services, subscription models, and trust-building practices that create sustainable competitive advantages in increasingly commoditized markets. The deadline for submission is the week of the 22nd, so it's a bit of a tight turnaround. I'm looking to lock in interviews next week. If you would like to participate, please drop me a DM, and we can set up a time to chat. TIA! Stessa Cohen Bryan Clagett Lisa Moyle Adam Westley Anurag Mukherjee Theodora Lau Brett King Jeff Tijssen Paolo Sironi 💯 Jim Marous