Black Travelers On Safari - 500+ Photo Archive Initiative

DEAR TRAVEL INDUSTRY… SAFARI POST UPDATE ''If the industry and google won’t show it,I will''- Martinique Lewis Last month, I shared my frustration after searching “safari” on Google and seeing zero representation of Black travelers. As someone who has been on three safaris, I was disappointed but not surprised. Once again, we were left out of a narrative that suggests we don’t have the interest or the means to participate. In the past 12 months 41% of Black travelers have had Leisure Trip Activitiesthat included parks and wildlife viewings according to our research at Black Travel Alliance, so whats the deal? I spoke up here on LinkedIn (so much engagment), and then on Threads. I asked Black travelers to post their Safari photos. The response? -90,000+ views -5,900 likes -842 comments (750+ were photos and videos) -238 reposts -62 shares -10 quotes And just like that, the narrative shifted. These weren’t just a few destinations either, there were 10+ African countries represented, far beyond the usual South Africa and Kenya story. So what’s next? The ABC Travel Greenbook App is going to turn this into something bigger, I'm working on an article featuring 500+ images of Black travelers on safari so that google will FINALLY reflect something different. Nothing changes if nothing changes. Stay tuned P.S. destinations and brands, if you're not on threads, you're missing out! #travel #tourism #safari #diversityintravel #blacktravel