Brand Execs & Talent Managers - Creator IP Long-Term Deals
Working on a reported piece about the structural shift from influencer sponsorships to creator IP ownership—and I'm looking for sources.
Studios and PE firms are paying real money to lock in creator content long-term. Fox launched a Creator Studios division. Night Media raised $100M+ to build creator-led companies. Creator economy M&A hit 81 deals in 2025, up 17% YoY.
I want to talk to:
— Brand or marketing execs who've structured a long-term creator IP deal (or tried to)
— Talent managers or agents negotiating these agreements right now
— Anyone with a "what didn't work" story from a creator co-ownership deal gone sideways
On the record preferred, but happy to talk background first. DM me!
#journorequest #creatoreconomy #influencermarketing #contentmarketing
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