Brand-Side Marketers Running Loyalty Programs - ROI, Behaviour & Tech

LOYALTY is what we're covering for the next DCA deep dive. and we’re looking to hear from brand-side marketers running these programmes. We’re exploring why brands invest in loyalty, what actually changes customer behaviour, the value beyond sales, and how technology is changing what’s possible. We’d love killer examples and first-hand perspectives from the people responsible: what you’ve tried, what you’ve learnt and what’s delivered. The aim is to help other marketers make better decisions about their own approach. If that’s you, drop me or James Swift a message. Or tag a brand-side marketer we should speak to.