Trends in 2026 💡 Can you recommend someone?
No one:
Me: my predictions for 3 trends in 2026 in communications
⭐️ Push back on AI content. There will be bigger demand for authentic content (not polished, not perfect, more messy). Users will ask for content to be labelled when it is AI generated (Social media, traditional media, work materials, speeches, articles, books etc) and demand for non-perfected materials will rise- but only if we can better see the difference. Perhaps the EU will legislate stronger on this?
⭐️ Clearer speech from leaders, at work and in the world. Call it more simple and stupid, or a trumpization of speech but people will react more positively to speeches, videos and interviews of people who can say things that are simple. No one believes that long, complicated speeches are written by humans anyway, so we might just as well adapt to this trend, for now. (Perhaps more complex ideas belong to a time in the near future but not in 2026) Plus the attention span has become so short with all the overwhelming amount of content bombarding us that we dont understand long sentences anymore. See, this is already too long!
⭐️ People will come back to news, but on their own terms. They want facts - but with commentary. They want to know what is going on - but in short bits - and with a mix of fun stuff too. Traditional media that insist on doing news the way it always has been done, will lose. People will look for news outlets that feel different, and feel right to them (probably on the go, probably in small amounts as to not end up in the doom gloom) a selected few will still look for longer analyses- but from those who specialise exactly in that- and do it well. A generational glitch? We might just as well accept that we have lost a big proportion of the older generation to the facebook algorithm for news- unless they get pulled away- there is not much we can do.
No but really - I am looking for an expert in the Copenhagen area that can present trends in Communication for 2026!
Can you point me in the right direction?