Entertainment Brand Marketers - Post-Merger Survival & Disruption

Trying something a little different here: I've been thinking about what it means to be an entertainment marketer who worked on building a big brand -- Warner Bros., Paramount, CBS, Viacom, TNT, TBS, MTV, insert your entertainment brand of choice here -- only to see it all wiped away with one giant merger or just the sudden near destruction of an entire industry. Is there anything marketers can do to avoid this fate or are business forces and consumer choice always stronger? Which brands stand the test of time and which are basically just trends? I'm thinking about writing a piece about this and I wanted to see if anyone would like to chat with me about it. You can DM me here, hit me up at [email redacted] or even comment below.