Firms Offering Targeted Support - Expanding Beyond Cash-Rich Savers

The FCA describes Targeted Support as a “once in a generation change that will help millions.” With only seven firms currently offering it, we’re a long way off that vision. Those seven firms (listed in my article below) have made a great start, but they're only really targeting cash-rich savers who’d benefit from investing. Defining sufficiently granular consumer segments to advise isn’t easy. Still, I can immediately think of a few possibilities: - People in their 30s who invest in their pension’s default fund: many would be better off in a higher-risk option - Over 60s who aren’t in lifestyling funds: they may need direction towards de-risking - Early retirees who have withdrawn more than 6% a year: they might need guiding towards a more sustainable figure. Millions could still benefit from Targeted Support. I’d love to speak to firms with that goal. https://lnkd.in/eJy5cHgd