Former Female Athletes - Building Women's Sports Industry

🛠️ The athletes are now the builders; those who competed without an industry are now the ones building it for the future. 🥎 Allison Smith played college softball. ➡️ She now covers women's sports forForbes— tracking the deals, dollars, and moments that matter. 🙌 During March Madness, we teamed up. She reported from the ground for Flame Bearers interviewing fans, families, and taking us behind the scenes at one of the most powerful sporting events in the world. This is a model we're seeing everywhere in women's sports right now: The women who competed are now the journalists, executives, analysts, advocates. They're not just watching from the sidelines — they're building a booming industry that didn't' exist for them. ✍ My latest piece on Yahoo spotlights Allison and what this moment means to the people building the ecosystem from the inside. Read it, share it + if you're a former athlete working in this space (or trying to), I'd love to hear from you. There's ALWAYS more room at the table: https://lnkd.in/gBpS6_wY #sports #womenssports #flamebearers