Gen Z Consumers in India - BNPL Usage & Motivations

BNPL apps are shutting down almost as fast as new ones are launching. So why does Gen Z keep swiping 'pay later'? I am currently working on a story for ETBFSI on the evolving Buy Now, Pay Later (BNPL) landscape in India, with a particular focus on its rapid adoption among Gen Z consumers, who now account for nearly 39% of the market. As part of this research, I am looking to speak with: Gen Z consumers, who have used BNPL services. I'm interested in understanding usage patterns, motivations and much more. Professionals working at BNPL companies or in the broader fintech/lending space, who can offer data-driven insight into user growth, credit risk, EMI adoption, and how the industry is adapting to tightening regulatory oversight. If you fall into either category and are open to a brief conversation (15–20 minutes) or would like to share your perspective via email, I would welcome the opportunity to speak with you. All contributions will be duly credited in The Economic Times. Please feel free to comment below or DM me or e-mail [email redacted] Thank you in advance for your time and insight. Anushka Sengupta #BNPL #FinTech #BuyNowPayLater #GenZ #FinancialServices #India #ConsumerFinance