GTM Engineers & Sales Leaders - State of GTM 2027 Report

Apparently it’s not normal to sit in a WeWork on a Monday afternoon in full General clobber? Anyway, now I have your attention…. Yesterday I announced that I’m going to be producing The State of GTM 2027 Report, an analysis of where practitioners in the go-to-market world see things heading next year. But exactly who do I want to speak to, what do I want to speak to them about, and what the hell will we even discuss? In short, I want to speak to: - GTM Engineers - Sales Leaders, from Head of Sales to Sales Director - Commercial Directors - RevOps people - Sales / GTM SaaS leaders - Freelancers and consultants working in this world And what do I want to discuss? - What’s actually working in GTM right now - What’s stopped working - How AI is changing the way teams operate - The tools people are genuinely using, rather than just posting about - How data, enrichment and signals are being used - Where outbound is heading - How teams are structuring sales, RevOps and GTM engineering - What people are automating, and what they absolutely aren’t - How businesses are launching products and entering new markets - What everyone is changing, testing or investing in ahead of 2027 Basically, I want to understand what modern GTM actually looks like when you get past the fluff on LinkedIn . How does it work? Everyone fills out a short form If you’re up for it, I’ll interview you on camera so we can both get some fun content out of it 30 minutes max I’ll analyse everyone’s responses and pull out the patterns, disagreements and interesting bits I’ll turn all of that into The State of GTM 2027 I’ll release it next year to critical acclaim I’ll become very rich and very famous Simple. So, if you think you’d be a good contributor, or you know somebody whose brain I should pick, tag them below or drop me a message. And if you refer someone particularly good, I’ll let you borrow the costume.