I just got half a dozen pitches in my inbox to be a guest on my podcast, P.S. We Expire.
This is from my perspective, so take it with a grain of salt, but here's what I look out for, what is an immediate "nope," and what prompts me to learn more about you or your company:
1. If it's written by AI. I know it's impossible to tell for certain, but when you've worked with AI enough you get used to the cadence of AI-generated content. I'd rather have something unpolished but real that doesn't sound like an AI agent just pulled a little clip from my latest episode to make me feel like they're actually interested in my work.
2. If it's LOOOOOONG. TLDR. I don't need a lot. A short email that makes me really feel something will always gain my attention faster than a long email with no heart.
3. For the love of all the gods, include links to your work. Your website, LinkedIn, socials...SOMETHING so I don't have to go fishing for your info.
4. I don't need to know exactly what you're planning on talking about, but if you can connect your message to what I talk about on the podcast or what my work more broadly focuses on, I'm more prone to pay attention.
5. I'm not that interested in your metrics. I don't particularly care how many followers you have or subscribers on Substack. Sometimes follower count only tells how well you play the game, not how good the stuff is you have to say. I'm much more interested in YOU than who is watching you.
On that note, if you are someone who talks about meaning, human flourishing, neuroscience, and human connection, feel free to drop me a line - [email redacted] - and, of course, check out my podcast, P.S. We Expire on Apple, Spotify, and YouTube. https://lnkd.in/ggpS6S-S