I'm done.
What if we stopped treating social sciences as the degree you do before you figure out what you actually want to do? ๐คท๐ปโ๏ธ
We know the usual startup story.
Engineer โ builds product โ raises funding โ builds company. ๐ข
Computer scientist โ develops technology โ starts up โ scales. ๐น
And somewhere along the way, the social sciences got associated with a very different career map: ๐บ๏ธ
Academia. ๐
Research. ๐
NGOs. ๐ฅ
Civil services. ๐ฎ๐ปโ๏ธ
Nothing wrong with any of those.
But it's a strangely narrow imagination of what someone who studies society can actually do.
Because what do social sciences teach you? ๐ค
- How people behave.
- Why communities form.
- How cultures change.
- How institutions work.
- How incentives shape decisions.
- Why do people trust some things and reject others.
- How power operates.
- How markets interact with society.
These aren't exactly useless skills when you're trying to build something people will actually use, and pay for. ๐ค
So, at The Social Thinkers Co. we're starting a new series exploring the people who studied society, culture and human behaviour and then went out and built businesses. ๐๐ฉ๐ป๐
Because perhaps we've been celebrating only one kind of intelligence for far too long. ๐ซ
You don't have to stop being a social scientist to become a builder. โ๐ป๐ค๐ท๐ปโ๏ธ
Sometimes, understanding people is the competitive advantage.
Coming soon: The Social Advantageโผ๏ธ
And if you know an Indian founder, entrepreneur or business leader whose journey began in sociology, psychology, political science, economics, anthropology, history, philosophy, literature or another humanities/social-science discipline, I want to hear about them. ๐ฉ๐ป๐ป๐ฌ
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