La Crosse Area Coaches & Parents - NIL Activity

Heading back to Wisconsin this weekend. This time I'm watching the NIL game. I'll be in La Crosse this weekend. Wisconsin has always meant something to me. I spent my NFL years in Green Bay, and this state takes its football, and the kids who play it, seriously. This trip, I'm also looking at something I care about: what NIL actually looks like in a small Wisconsin town. Here's the landscape right now: 🏫 High school: Wisconsin's WIAA approved NIL for high schoolers in April 2025, and the rules took effect that May. The rules are among the strictest in the country. No school uniforms, no school logos, no conference or WIAA affiliation, and school staff can't help facilitate deals. 🎓 College: Wisconsin was one of the last states without an NIL law for college athletes. That changed this spring, when the UW NIL bill passed the Senate by one vote and became law with a partial veto from the governor. The rules are on the books. The question I want answered is simpler: Is anything actually happening? When a school district near Madison was asked about NIL, its athletic director said he hadn't been told of a single deal involving his athletes. I suspect a lot of smaller communities look the same: the rules are in place, there's interest, and not much reported activity. Small towns are where NIL either proves it works for everyday athletes or stays a big-program story. FieldIDX will be in the area too. We're talking with people on the ground and checking whether any NIL activity is being reported in the region. If you're an AD, coach, parent, local business or athlete around La Crosse or western Wisconsin and you've seen NIL show up in your community, or noticed it hasn't, I'd like to hear from you. Comment below or send me a message. Back in Wisconsin. Different field, same respect for the game. 🔗 fieldidx.com #NIL #Wisconsin #LaCrosse #HighSchoolSports #CollegeAthletics #StudentAthletes #FieldIDX