Marketers Running Webinar Programs - Attendance Leads & ROI

I'm sharing webinar secrets, and looking for a few marketers to interview.... When I moderated my first Search Engine Journal webinar 5 years ago, I was scared to death. But you don't grow by saying no. So I jumped in! (with some coaching from Brent Csutoras and Loren Baker which I am genuinely grateful for) I have moderated ~150 webinars at this point. That number blew my mind! And, I still make notes before every. single. one. Deeper down the rabbit hole, I was floored when I uncovered that SEJ's webinar program has hosted over 300 webinars and driven more than 350,000 leads since 2017! It's so much more than moderating tho... that's the final product you see. It's the four weeks before of campaign building, creating the strategy, all the little intricacies that push attendance, and focusing on lead quality over quantity. Five years of doing this taught me a lot. And now I'm ready to share it. I'll be running a new training program on how to run a successful webinar (details to come v soon), and I'm super stoked to be leading this cohort! I've always wanted to be an educator. This is that moment. I'm looking to interview marketers who are currently running webinar programs to help me mold this first course. I want both ends of the spectrum... If you're struggling: attendance is flat, leads aren't converting, you can't make the ROI case - I want to hear about it. 15–20 minutes. I'll share what I know and take what I learn back into this program. If you're killing it: I want to talk to you too. What's working? How'd you get there? This is the first of many new resources we're bringing to you, and we're going to make a big deal out of it. If you participate in an interview, expect a shoutout on SEJ's social channels or a mention in this article series. Drop a comment or DM me if you're up for an interview! 👇 My very first #SEJwebinar .... isn't she so cute!