Marketing Communications Professionals 7+ Years - Onboarding Series

Over a year ago, a group of friends and colleagues came together to build what we now know as the97thstreet, a community for young Gen Z professionals and aspiring professionals in marketing communications. In the past year, we've grown into a little corner of the internet where we share conversations about the marketing industry, job opportunities, interesting campaigns, articles worth reading, brands doing exciting things and, well, brands that could probably do better. 😂 To celebrate our first anniversary, we wanted to do something a little different. Beyond sharing what's happening in the industry, we wanted to start telling the stories of the people who are actually making things happen in it. And that's how Onboarding by the97thStreet was born. The idea is simple: to give young and aspiring marketing communications professionals a closer look at what it takes to build a career in the industry, through honest conversations with people who have been doing the work. We want to show them the possibilities, the unexpected turns, the difficult decisions and everything in between. Hopefully, these conversations will help someone feel a little less alone as they figure out their own career journey. Last Friday, we published our first edition, featuring Fikayo Jegede. Fikayo got into marketing by accident. She initially wanted to become an OAP, but her career eventually took her in a different direction. Today, she's doing remarkable work in the industry and has even authored a book, 'Feex Your Marketing'. I particularly enjoyed this conversation because it reminded me of something many of us who studied Mass Communication eventually discover: our career journeys don't always follow the paths we imagined when we were in school. And that's perfectly fine. On a personal note, Onboarding is a project I'm particularly excited about because it allows me do two things I genuinely enjoy: journalism and my work in marketing communications. It gives me the opportunity to keep interviewing people, asking questions and telling stories while learning more about an industry I'm actively building my career in. In many ways, it's a meeting point for several of my interests and aspirations. Our first edition is out, and the second is coming next week. 🥳 I'll drop the link to the first interview in the comments. Please read it and let us know what you think! Also, I'm looking to speak with marketing communications professionals who have spent at least seven years in the industry. If that's you, or you know someone whose career journey would make for an interesting conversation, please indicate in the comments or tag them below. I'd love to get in touch. Here's to more stories, more conversations and more people finding their way in marketing communications! #ShowUp #WorkHard #Repeat