Marketing Specialists on Luxury Brand-Board Game Collaborations—Hindustan Times

Hello, I am working on a print article for Hindustan Times about luxury brands tapping into board games and coming up with their own versions in collaborations with major toy companies. For this, I will dive into a decoding piece and I am looking to connect with marketing specialists who can tell me why luxury brands are doing this, how the market is like etc. If you are someone who wishes to comment on this, please email me at [email redacted] or DM here! #journorequest #luxurybrandsboardgames #hindustantimes