Middle East Beauty Founders - Beautyworld Dubai Trends & US Expansion

I’m heading to Beautyworld Dubai next week and will be covering the show for a few outlets. Before I go, I want to hear from you: What should I be looking for? Which brands, ingredients, product formats or market shifts are you curious about? What do you want to know about beauty in the Middle East, or about brands expanding between the region and the US? Send me your questions in the comments or by DM. I’ll take them with me onto the show floor and share what I learn.