Restaurant CEOs & Founders - Failed Launches & Lessons

𝗘𝘃𝗲𝗿𝘆𝗯𝗼𝗱𝘆 𝘄𝗮𝗻𝘁𝘀 𝘁𝗼 𝗵𝗲𝗮𝗿 𝗙*𝗰𝗸 𝗨𝗽 𝗦𝘁𝗼𝗿𝗶𝗲𝘀. 𝗡𝗼𝗯𝗼𝗱𝘆 𝘄𝗮𝗻𝘁𝘀 𝘁𝗼 𝘁𝗲𝗹𝗹 𝘁𝗵𝗲𝗺. One of the most consistent pieces of feedback we receive from conference participants is this: "𝘞𝘦'𝘥 𝘭𝘪𝘬𝘦 𝘵𝘰 𝘩𝘦𝘢𝘳 𝘮𝘰𝘳𝘦 𝘴𝘵𝘰𝘳𝘪𝘦𝘴 𝘢𝘣𝘰𝘶𝘵 𝘸𝘩𝘢𝘵 𝘸𝘦𝘯𝘵 𝘸𝘳𝘰𝘯𝘨." Not just the success stories, but: The failed launches. The wrong strategic bets. The expansion plans that didn't deliver. The technology projects that didn't live up to expectations. The same message came through again in this year's Summit feedback and Q&A sessions. That's why, for EFSS 2027, I'm searching for the restaurant industry's most valuable failures: concepts that flopped, expansions that disappointed, technology projects that derailed, strategies that backfired, and decisions that taught unforgettable lessons. And I am looking for foodservice leaders willing to share them. Not because failure is interesting. But because the learning is invaluable. 𝗗𝗼 𝘆𝗼𝘂 𝗵𝗮𝘃𝗲 𝗮 𝘀𝘁𝗼𝗿𝘆 𝘄𝗼𝗿𝘁𝗵 𝘀𝗵𝗮𝗿𝗶𝗻𝗴? 𝗢𝗿 𝗱𝗼 𝘆𝗼𝘂 𝗸𝗻𝗼𝘄 𝗮 𝗖𝗘𝗢, 𝗳𝗼𝘂𝗻𝗱𝗲𝗿, 𝗼𝗽𝗲𝗿𝗮𝘁𝗼𝗿 𝗼𝗿 𝗯𝗿𝗮𝗻𝗱 𝘁𝗵𝗮𝘁 𝗱𝗼𝗲𝘀? Send me a DM. I'd love to hear from you.