Retail Executives NRF NYC - Retail Media Supply Chain & AI

The conversations have shifted from “NRF is in January” to “NRF is just around the corner”. And I’m already excited. As one of the NRF Retail Voices for 2027, I’ve been getting a behind-the-scenes peek at what’s planned. As usual, the programme is packed, exciting and informative, with conversations that matter for the year ahead. I’m already getting organised. When I first started travelling from Dublin to New York for NRF, people would ask whether a US retail show was worth the trip. What becomes clear when you’re there is just how global it is. People travel from all over the world to see the latest innovations, share perspectives and understand what’s shaping retail across markets. For me, that global perspective makes it an investment at the start of the retail year that I never regret. NRF sets the stage for the year ahead. It’s where I take the pulse of the industry: what retailers are prioritising, where investment is going and how new ideas are translating into practice. And as the global retail community becomes more connected, understanding what’s happening beyond our own markets matters more than ever. Three additions from National Retail Federation and Rethink Retail to put in the diary that are all taking place at Lavan in New York: 📍 Commerce Media Saturday Exploring how retail media is evolving across stores and online, and expanding into sectors such as financial services, travel and hospitality - https://lnkd.in/e7SJAe2t 📍 Supply Chain Sunday From inventory and availability to last-mile delivery and returns. So much of the shopper experience depends on what happens behind the scenes - https://lnkd.in/eJhsknGA 📍 AI Monday - AiR Summit & Soirée An opportunity to explore how AI is being applied across retail and what that means for the industry - https://lnkd.in/eMPXeNiZ Together, these touch on so much of what I’m interested in: how we help shoppers discover and choose, how we deliver on the promise, and how technology can support better outcomes. Then there are the people. Catching up with familiar faces within the community, making new connections and having those unplanned conversations that stay with you long after you get home. I'm also on the look out with Renee Hartmann for new retail stories to bring to the What's In Store - Making Sense of Modern Retail content series in 2027. If you’re heading to NRF, drop me a line. I’d love to hear what you’re looking forward to and hopefully find time to catch up in New York. #NRF2027 #NRFRetailVoices #Retail #RetailMedia #WhatsInStore