Seed to Early Series A B2B Founders - Founder-Led Sales Handoff

Sachin Kansal at Uber has a rule about "dogfooding": you do not get to fix the product until you sit in the customer's seat and feel the friction yourself. Before I scale groundwork., I am applying that exact rule to my own business. Most B2B founders I talk to are trapped in the same loop. The product works. Customers are signing. But every deal still runs through them. They know it cannot stay that way. What is less clear is how to hand it off without watching pipeline stall out. That stretch is my zone of genuis. I ran sales and account management teams at Uber Eats, then built GTM at startups where none of it existed yet. But I do not want to build groundwork. on assumptions about your business. So I am running an interview series called The Handoff. I am sitting down with B2B founders to dig into what it actually takes to move past founder-led sales. What you tried, what you paid for, what stuck, and what did not. Here is what to expect: • A 25-minute Zoom where I ask questions and you talk. • No pitch. I am not there to diagnose your business or hand you an unsolicited roadmap. If you want my take, ask and you will get it. • Private notes. I record only so I can listen instead of typing. The recording stays with me. • Your call. Nothing gets shared without your OK, named or anonymous. • The Handoff Report. When the series wraps, you get the full breakdown of what every founder tried, what it cost, what worked, and what the ones who made it through did differently. Most founders figure this out in a silo. The report is a chance to see how your peers are navigating the exact same ceiling. I am looking to speak with: • B2B founders (seed to early Series A) still closing most deals themselves • Founders whose first sales hire did not go the way they hoped • Founders who successfully made the transition and can share how If that is you, drop a comment or send me a DM. If someone comes to mind, I would love the intro.