SEGA Spokesperson - White House Use of Sonic IP

As The New York Times reported yesterday, the White House appropriated SEGA Sonic the Hedgehog IP for its video arcade to promote ICE deportations. How does SEGA reconcile its brand with the White House using its IP for its anti-immigrant campaign? “We’re committed to fostering respectful and inclusive communities across the globe at SEGA,” said Shuji Utsumi Shuji Utsumi, President and COO of SEGA, in an announcement about the company's licensing deal with the International Olympic Committee. No one from SEGA or Sega of America, Inc. has responded to inquiries yet about the White House using its IP to promote its racist ICE deportations campaign. Evan Bader, I'm working on a story about this matter, please DM me, or reach out on Signal: nancylevinestearns.68. Thanks. "SEGA® Teams up with the International Olympic Committee on a New Multi-Year Licensing Agreement Celebrating the Olympic Brand and Sonic the Hedgehog™: The New Licensing Agreement Unites the Olympic Brand and Sonic the Hedgehog in a Celebration of Speed, Sportsmanship and Global Unity" https://lnkd.in/gaFSXwcC