Sports Marketing Experts on World Cup Risks & Opportunities - CIM Friday

Calling all sports marketers! I want to know how brands should engage with the World Cup this year. Is it a huge opportunity or a huge risk? I'm looking for perspectives from risk-averse brands choosing to limit or avoid association, and those who see taking part as an opportunity to demonstrate values, leadership, and cultural relevance. For a Chartered Institute of Marketing feature. DM me for more information, or you can find my email address on my profile. Deadline for comments is Friday morning - I know it's tight. Thank you! #worldcup #fifa #marketing #sportsmarketing #journorequest