UK Baby Boomers - Misinformation Sharing & AI Influence Online

#journorequest: seeking insights on misinformation sharing among the UK's baby boomers I’m writing a report for Canvas8 on how misinformation, algorithmic feeds and generative AI are shaping the political views and online behaviour of older Britons. Debate in 2026 has focused heavily on protecting young people online and banning teenagers from social media platforms, while older users have received far less attention. That's despite research suggesting they’re more likely to share misinformation on social platforms like Facebook. The piece will look at why this is happening, why it may be accelerating, and what role platforms, media organisations and brands could play in rebuilding trust and improving media literacy among older audiences. I’d love to hear from academics researching misinformation, polarisation or aging and digital behaviour, as well as media literacy and fact-checking practitioners, organisations supporting older adults online, experts in AI-generated content and provenance, and anyone else with relevant insights. Please drop a comment below or send me a DM if you or someone you know might be able to contribute here! #misinformation #medialiteracy #factchecking #aging #fakenews #socialmedia