Underrated Korean Fashion Brands for Magazine Feature

What’s an underrated Korean fashion brand everyone should know about? 🇰🇷✨ Hey everyone 👋 I’m interning at a fashion magazine right now, and my editor just told me to “find some underrated Korean brands for a feature.” So… down the rabbit hole I went. And wow — there’s a lot more going on than what we see on TikTok or the usual Seoul streetwear reels. Here’s what’s caught my eye so far: Andersson Bell — that mix of Nordic minimalism + Seoul chaos somehow works perfectly. ADER error — conceptual, weird, but in the best way. thisisneverthat — feels like Korea’s version of 90s NYC streetwear, just more chill. Munn — clean tailoring but never boring. But I know there’s way more out there — small, creative, maybe even one-person labels that only locals or true fashion nerds know about 👀 If you’re from Korea (or just deep into K-fashion), please drop a brand you think deserves more love. And if you’re from somewhere else — I’d still love to hear your country’s hidden gems too. I’m collecting indie and under-the-radar brands from around the world for a side project 🌍 (and might feature a few of your picks, with credit of course). So yeah — hit me with your favorites. The weirder, the better 😭 https://preview.redd.it/z7t5qmy4phuf1.png?width=1333&format=png&auto=webp&s=b141aa459cdc6e9ee0da3531061b2d2c7b86a08d