Ad Agencies - Work Targeting 50+ Consumers

I’m looking for ad agencies that “get it.” The “it” being the 50+ population—an enormous, diverse, economically powerful market advertisers too often overlook, misunderstand or reduce to tired stereotypes. I’m working on a story about agencies that are getting this right, recognizing the vitality, influence and spending power of people over 50 and doing work that reflects how they actually live, work, spend and see themselves. I’m especially interested in agencies doing genuinely smart, innovative work—not just those that put older faces in ads but, rather, that demonstrate a deep understanding of this audience in their strategy, creative and media thinking. Does your agency "get it"? I want to talk to you. Ping me. #advertising #marketing #ageism #longevity #agencies #creative #50plus (pictured: Bette Midler in a campaign for Marc Jacobs)