Celebrity Spirits Recommendations for Forbes Holiday Gift Guide

Forbes Before pitching: Please be sure to refer to my photo submission guidelines for help with photo submission best practices (https://substack.com/redirect/8cc94c06-669d-4813-9db4-5184f0ce1d53?j=eyJ1IjoiMWpiZ3ZrIn0.Wuq6H8WRYsisUB-myw11ZWkKfQ9M41dwUqGCDM-baYE)! Holiday Gift Guide 2025: The Best Celebrity Spirits To Gift This Holiday: I know, it seems like every celebrity has their own wine or tequila these days but if you’ve tried a few, you know they are very much not created equal. Some are great tho, and it’s usually an example of the celebrity owner putting a lot of work into it, and not just slapping their name on the label. I’m rounding up these as gift ideas. Follow my usual gift guide pitching guidelines, please! I’m also working on a story on enjoying lower ABV cocktails in December. I know a ton of people (not me, obviously) are doing Sober October, as a way of having a total body reset before the active holiday event season, but another option is to try to moderate a little in December by focusing on lower ABV versions of your favorite drinks, made with low or mid-ABV spirits. So if you work with low-ABV spirits that have low-proof (vs. zero proof) holiday cocktails on the menu at bars/restaurants, please drop me a line! (Same pitching format as usual.) Finally, I’m seeking fun variations on PIZZA. If you have a really fun pizza, please let me know. Same pitching parameters as always! (FYI: I know that October is National Pizza Month but this story will actually publish in early November and be a bit more evergreen.) General submission instructions: Email me at [email redacted] - do NOT just hit reply on this newsletter, or there’s a good shot your email will be lost in the heap. Give your email a subject line that makes it clear which story you are pitching me for — it’ll help you in the long run. Please consult my industry insights guides on submitting expert commentary (https://substack.com/redirect/d9aaac45-bf07-42ba-bb56-0918a75536f1?j=eyJ1IjoiMWpiZ3ZrIn0.Wuq6H8WRYsisUB-myw11ZWkKfQ9M41dwUqGCDM-baYE), sending emails that will catch a journalist’s attention (https://substack.com/redirect/5c0c5cfd-0c0e-443a-9fd4-380365ded426?j=eyJ1IjoiMWpiZ3ZrIn0.Wuq6H8WRYsisUB-myw11ZWkKfQ9M41dwUqGCDM-baYE), how to craft pitches journalists will say ‘yes’ to (https://substack.com/redirect/cec5226d-bbc6-4e23-99d2-d5a612271426?j=eyJ1IjoiMWpiZ3ZrIn0.Wuq6H8WRYsisUB-myw11ZWkKfQ9M41dwUqGCDM-baYE), and the right and wrong way to submit photos (https://substack.com/redirect/906f7ae5-71b6-4a0b-a4f5-d2112ce80968?j=eyJ1IjoiMWpiZ3ZrIn0.Wuq6H8WRYsisUB-myw11ZWkKfQ9M41dwUqGCDM-baYE), if you need any extra guidance before sending your pitches.