Coaches & Volunteers in Galway - Behind Scenes Irish Sport

Well, Here it is. After 12 months of working with sports and performance brands, and probably 12 months of talking about it, The Performance Playbook is live. A podcast about the people, the decisions and the business behind sport in Ireland. Here’s the honest version of why. Every club and brand I’ve worked with has a team behind the scenes doing brilliant work that nobody outside the building knows about. The coach, the volunteer, the founder working out of a spare room. I kept thinking someone should be telling these stories. It’s not a results podcast. No transfers, no weekend recaps, no morning routines. Just real conversations about how things actually get built in Irish sport, starting here in Galway because, the west has some great stories to tell. The first 20 seconds are below. The full episode is on Instagram and there’s a link in the comments. If you know someone in Irish sport whose story deserves telling, drop me a line✍🏻