CPG Reformulation Experts & Food Scientists - Metabolic Matrix Scale

This week I am looking at reformulation of foods. So #reformation for health and sustainability and the drivers of these. I am also keen to look at this idea of a #metabolicmatrix, which is part of this study - abstract excerpt below - and whether it can be apploed at scale. Drop me a line if it is your thing, please. Ultraprocessed food is established as a metabolic disruptor acting to increase adiposity, reduce mitochondrial efficiency, drive insulin resistance, alter growth, and contribute to human morbidity and mortality. Consumer packaged goods (CPG) companies are beginning to understand the detrimental impact of the food they market, and have employed substitution strategies to reduce salt, sugar, and fat. However, the harms of ultraprocessed foods are far more complex than any single component, and are not ameliorated by such simple substitutions. Over the past 2 years, the authors have worked with the Kuwaiti Danish Dairy Company (KDD) to conduct a comprehensive scientific evaluation of their entire commercial food and beverage portfolio. Assay of the macronutrients, micronutrients, additives, and toxins contained in each of their products was undertaken to determine the precise nature of each product's ingredients as well as the health impacts of processing. The authors formed a Scientific Advisory Team (SAT) and developed a tiered "Metabolic Matrix" founded in three science-based principles: (1) protect the liver, (2) feed the gut, and (3) support the brain. The Metabolic Matrix categorizes each product and provides the criteria, metrics, and recommendations for improvement or reformulation. https://lnkd.in/eVqZ9DdN Sarah Blanchard Ali Morpeth The Consumer Goods Forum Rob Kidd Ana Maksimovic Chris Hilson Anna Taylor-Elphick Anne Marie Taylor