Diversity & Equal Pay Experts in Adland for Campaign UK Report

📣 With both gender and ethnicity pay gaps widening, this year’s Campaign UK School Reports diversity metrics reveal “a major backward step”. 💰 That's according to Ali Hanan, chief executive of Creative Equals, who says “one reason that is happening is because diversity efforts are stopping short of financial equity". 📉 Median pay gaps worsened, on average, in 2024 to 12.4% in favour of men, and 15.4% in favour of those who are not ethnic minorities. ❔So, how can adland do better? 💷 Hanan argues that “radical pay transparency” is the solution. She calls for agencies to “stop treating salaries as a closed-door discussion and publish pay bands across job levels”. Internal pay audits should be made routine, she says, with salary adjustments made for those underpaid. 📈 “And, for real change, leadership bonuses should be tied to closing the gender pay gap, forcing agencies to treat this as a business imperative, not a nice-to-have.” ❔ Are any agencies testing these approaches? Drop me a note in the comments or via DM if you know of any leaders using these strategies for real... #journorequest 💫 Thanks to Ali Hanan, Vino Vethavanam, Creative Equals | Lori Meakin WACL (Women in Advertising & Communications Leadership ) | Leila Siddiqi IPA (Institute of Practitioners in Advertising), and to Nicola M. for the commission. #diversity #equalpay #DEI