F&B Founders $1M+ or Industry Experts for Behind the SKU Feature

I get asked this a lot: "How do I get on Behind the SKU?" So I figured I'd just explain it here — because it's a lot simpler than people expect. Here's how the guest process works: Step 1 — You DM me "SKU" That's it. I'll reach out, learn a little about you and your brand, and figure out if it's a strong fit for the show. Step 2 — A quick intro call with Scotty If it looks like a good match, I'll connect you with Scotty Palmer — the host of Behind the SKU. It's a casual 10–15 minute call. He walks you through the show, you share a little about your story, and you both decide if it makes sense. Step 3 — We schedule your episode Once it's confirmed, we lock in a recording date. The whole thing is remote, flexible, and honestly — way less intimidating than most people expect. Who are we looking for? Food and beverage founders who've crossed the $1M mark. People who've navigated real distribution challenges, retail headaches, scaling decisions, and operational fires — and have something genuine to share with other operators. Also industry experts: retail buyers, food policy insiders, consultants, and the people shaping what F&B looks like at the national level. If that's you — or if you know someone who fits — I want to hear from you. DM me "SKU" and let's start the conversation. 🎙️ #BehindTheSKU #FoodAndBeverage #CPGFounders #FoodBusiness #GuestSpotlight