Grocery Suppliers - Retail Media Experiences Good & Bad

Retail media: a blessing or a curse? At its best, it offers a chance to get close to customers and appeal to them in a targeted way. At its worst, it feels like a hidden tax on listings with little transparency around results. I’m writing a piece for The Grocer on how suppliers feel about the retail media environment. I’m looking to hear about your experiences - good or bad - and will keep comments strictly anonymous. If you’d be up for an off the record chat, please drop me a line in my DMs or email me on [email redacted] The aim is to shine a light on both good and bad practices, so any thoughts would be much appreciated!