Indian Advertising Strategy Heads - Gendered Methods & Outcomes

A big hello to everyone! If I haven't announced already, let me take the opportunity to say that I am now also pursuing an MA in Anthropology. What began as a casual interest to better my cultural research for Sindh studies and my ancestry, has become a mammoth of my identity. I'd like to call myself a Practicing Anthropologist who specializes in its applications related to market, consumers, culture and their context with respect to advertising and the larger marketing domain. (It is really what we folks do and have been doing with more structured methodlogies and analyses.) I'm currently working on an article for an upcoming issue of Anthro Bulletin by Anthropos India Foundation for which I'm conducting a gendered analysis of the differences between the men and women of advertising strategy in India. They say that "the truth is differently perceived from a male and female centric location." I want to understand how strategy heads and executives at big and small advertising agencies differ in their methods, frameworks, presentation, and then the outcomes based on their gender and cultural context. Are there any differences? What is the past experience like? There could be an inherent advantage or a bias. There might be differences in our perceptions. There just might be a difference in our upbringing. Who knows! Some might say men are better at handling personal care brands, while others might say women are better at managing media relations and strategy. Or vice-versa. This is going to be released with pseudonyms keeping your identity anonymous, unless you'd specifically prefer otherwise. I would like to interview and connect with 30-35 professionals for a 30-45 mins call, all through July/ in-person (Bangalore - 3rd week of July, Mumbai - last week of July, Chennai - anytime apart from travel dates!) Please do let me know if you, former colleagues, present collaborators, friends, and my network and network-of-network will be interested or willing to connect me with someone who you think might be interested. This is going to be fascinating for both disciplines, advertising and anthropology. Looking forward to our chats! Thank you. :)